It is very important to remember that choosing personalized gifts goes well beyond marketing strategy. The chosen product also sends a strong message about your company. You can take help of good at corporate gifts Singapore.
A mug of chop, for example, passes an entirely different message than that of sports gifts.
The first step in choosing personalized gifts
Before starting a campaign with personalized gifts, you should ask yourself some questions to make sure you are on the right path to success.
This process will ensure that you choose the right gift, whether it is delivered to the right people, and most importantly, increase your return on investment made. Answering these five simple questions can make a big difference in your marketing strategy.
Define who your audience is
First take a few minutes to think about who your audience is.
What kind of toast will be helpful to these people, which product with your logo on the front is able to demonstrate who your company is and your values?
This information is very important not only for a specific campaign, but also for any other communication that your company will carry out. Even the big media always thinks about it.
If your target audience is animal lover, maybe jumping ropes is not a good idea.
Define what your goal is
This question is fundamental:
What is the purpose of this campaign?
After all, the last thing you want to do is burn money with marketing strategies that do not work.
Instead, you should establish what would be the best strategic approach to your campaign. Is there an event coming up? Is it a commemorative date, secretary’s day, for example? Or are you going to send to customers who at times do not buy, to try to bring back old customers?
When you have it set it’s time to go to the next step:
Understand what your customers like
The next thing you should consider before choosing personalized gifts is what your customers will like most. And for that they have not yet invented anything better than to ask directly to them.
87% of people who received a personalized gift can remember the advertiser’s name even after six months of receiving the gift.
You certainly want your freebie to connect with your customers so that they not only use the product regularly but also that they make the link between the freebie and your brand. Creating this link will help create a strong customer base and loyal customers.